PRESS AGENT / MARKETING GURU
Alice Gorham would have loved the newer sign currently hanging at her playground at the corner of Pembroke and St. Mary’s in Detroit.. The bright yellow background with red funky lettering screams marketing.
As a press agent for more than 30 years, Alice Gorham had an exciting and successful Detroit career. She worked for Fred Grennell’s advertising agency before being lured to Channel 7 WXYZ-TV Detroit where she wrote newscasts, publicity, and the scripts for then station produced show “Hollywood Highlights”. In 1933, her boss was awarded a contract to manage a group of Detroit movie theaters [then known as movie palaces] – the Michigan, United Artists, State, Fisher, Rivera, Eastown and Ramona Theaters. Alice quickly became the head of advertising for this theater group and staged the most interesting and outrageous marketing to draw in the entertainment seeking market.
CREATIVE AND CIVIC MINDED
In addition to her busy career, Alice co-authored music. She was the publicist and a booster of The Old Newsboys of Detroit whose main mission was to collect toys for needy children at Christmastime. For many years, a literature rack bearing her name stood in the lobby of the Mariner’s Church in downtown Detroit. Alice was loved by the Old Newsboys and she loved them in return by providing her services pro bono. In April 1950, she was selected to be on the planning committee for the City of Detroit’s 250th Anniversary celebration.
Mrs. Gorham passed away in 1957 shortly after the death of her beloved husband, Glenn. She is buried in Lake City Cemetery, Lake City MI. By 1959, the Detroit Common Council passed a resolution to dedicate a playground to honor the memory of this busy entertainment woman who touched Detroit in interesting and creative ways.
Copyright 2013. © Andrea Gallucci All rights reserved.